🎨 The Art of Play — Our New Campaign & Collection

This season, we’re bringing back one of the ideas that has always been at the heart of Little Moony, The Art of Play. Not as a slogan, but as a way of creating, working, and building something together.

We shot this campaign right inside our own studio. No big set, no fancy backdrop , just our team, the kids, and a lot of paint. My mom made the samples by hand, the same way she’s done since the very beginning. We gave the kids brushes, paint, paper, and a wall. What followed was pure fun: splashes of color everywhere, kids doing what they do best, playing freely.

Behind the scenes, our small team worked together to make it happen. Mama Xita behind the sewing machine. Martin and the crew setting up, cleaning between takes, keeping things moving. Our creative team helped make the magic happen. It was a true team day — messy, honest, full of energy.

The kids were the heart of it. No posing, no perfect smiles. Just movement, paint-stained hands, and real joy. That energy became the foundation for this new collection, clothes designed to be lived in, not just photographed.

Each piece is made in small batches, with thoughtful details and durable fabrics that hold up to real play. We want kids to run, jump, paint, and explore in them.

And the best part: our new collection will begin dropping this month and continue over the next few months.

This campaign is our reminder to keep things simple and real:
👟 Let kids play.
🎨 Let things get messy.
✨ That’s where the good stuff happens.