There’s a special kind of energy in the summer, long, light-filled days that invite us to play, dream, and create. At Little Moony, we’ve spent the past few months doing just that, quietly (and sometimes chaotically!) stitching together new pieces of our story.
✨ A Brand New Website
After many late nights, countless tea breaks, and more rounds of edits than I can count… our new website is finally here.
It’s more than just a refresh, it’s a digital home that feels like us. Warm, whimsical, colorful, lighthearted, playful. Like stepping inside our NYC boutique in Nolita, but from wherever you are in the world. We designed it with you (and your little ones) in mind, making it easier to browse, smoother to shop, and more mobile-friendly, too.
But beyond function, we wanted it to feel handcrafted. Personal like our hand-drawn icons and store illustration! A little magical. Because Little Moony has always been about more than clothes, it’s about how they make you feel.
📸 A Joyful New Campaign - Little Moments.Big Memories
This spring also brought us 2 beautiful days on set (and around our home turf, Nolita) with a group of little city dreamers. We photographed our Spring/Summer collection, complete with bright joggers + colorblock pocket tees, matching sets, playful prints such as our morning chickie prints and pizzaria dinos, and comfy silhouettes. There were snack breaks, giggle fits, dancing and playing in the park, and quiet moments that reminded me why we do this. It felt like a playdate for the little petite-size models.
Every photo now living on the site was captured with care and intention, a peek into our world of slow fashion, childhood joy, and clothes made to be lived in.
What Else We’ve Been Up To…
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Dreaming up new designs for the seasons ahead (hint: color, contrast, and cozy things to come). More to come!
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Working closely with our small LA team (Mama Xita) to craft each piece, stitch by stitch
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Curating new giftable goodies and expanding our Moony universe
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Training our in-store team to share the Little Moony story with every curious customer.
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And carving out time to simply be with family, because that’s at the heart of it all.
This summer has been full of growth, of intention, of quiet progress behind the scenes. And now, we’re ready to share it with you.
So take a peek at the new site. Wander a little. Find a piece that makes you smile. We’d love to know what you think.
With joy,
Thùy
Founder, Little Moony