Assistant Store Manager (Soho / Full-time)

We are looking for the right person to become part of our Little Moony family and represent our brand at our store on Mulberry Street. If you like children, enjoy interacting with people, and are looking for an opportunity to grow with us, we are looking forward to meeting you.

In this key role, the Assistant Store Manager will be a Little Moony Brand Ambassador and an expert in baby and children's products, offering a gold standard customer service through in-depth product knowledge, authentic customer engagement, and effective communication.

The ideal candidate for this position has at least three years of experience in retail or hospitality and embodies our three pillars of brand success:

1)    People & Service Focus

2)    Sales Generation & Business Driver

3)    Visual Merchandising & Operational Excellence




1)    People & Service Focus

  • Provide a welcoming and friendly atmosphere inside our store on Mulberry Street
  • Successfully engage with customers from around the globe on a daily basis
  • Introduce the ‘Little Moony brand story’ while helping visitors find the right items
  • Provide excellent customer service
  • Answer customer inquiries via phone & email
  • Supervise & lead a team of Store Assistants, ensuring a friendly work environment and successful workflow
  • Manage performance & develop skills and competencies of team members


2) Sales Generation & Business Driver

  • Daily monitoring of sales results and KPIs
  • Establishing daily, weekly, and monthly sales goals
  • Develop seasonal action plan to achieve sales targets
  • Set performance targets and drive productivity and profitability
    (conversion rates, AOV)
  • Maintain and develop personal relationships to ensure customer loyalty
  • Identify opportunities to reengage sleeping customers and ways to service loyal clients proactively


3) Visual Merchandising & Operational Excellence

  • Merchandise products in a delightful way and maintain standards of product presentation
  • Organize back-office activities (daily inventory updates, seasonal product changes)
  • Monitor and update inventory levels and alert the operations team if certain items are running low
  • Open and check third-party vendor shipments arriving at the store
  • Maintain and update the POS-Backend Inventory management system
  • Fulfill and ship in-store “Shipping” orders and coordinate with the founder team on fulfillment of online orders
  • Take action to maintain excellent levels of cleanliness and store maintenance
  • Work directly with the founder team to improve daily store operations
  • Open/close store (Key-holder responsibilities)


We are looking for someone who can lead by example with a can-do attitude, is a fast learner, and, first and foremost, enjoys working with and helping others. In particular, we are seeking someone who possesses the following:


  • 3+ years of work experience in a retail or hospitality environment
  • Customer Service skills
  • Interpersonal Communication skills
  • Adaptability
  • Sales and persuasion skills
  • Cultural awareness
  • Experience managing other team members
  • Excellent leadership and people management skills – a people person
  • Entrepreneurial mindset with the desire to drive results
  • Ability to solve problems and think strategically
  • A fast learner who can think on the spot
  • Trustworthy and responsible
  • Punctual & On time
  • Proactive/Takes initiative
  • Professional in mannerisms and appearance
  • Proficient with computer/iPad/ Point of Sale system/ MS Office and Google Docs
  • Knowledgeable of sales dynamics, analytics, sales targets, and seasonal business drivers
  • Able to multitask and manage multiple projects throughout the day
  • Physically able to stand for prolonged periods of time, lift packages of up to 30lbs, climb a ladder, able to kneel, and squat
  • College grad fluent in the English language with excellent written and oral communication skills
  • Detail-oriented and good with numbers
  • Able to work five days per week and willing to work at least two weekends per month
  • Available during the peak Holiday Season is key.


During a 30-day trial period, one of us will always be at the store with you and provide guidance and training.  

Our Rewards/Benefits:

  • Ongoing, paid, in-house training and direct work relationship with the founder team with a combined experience of over 20 years in fashion, retail, branding & marketing
  • A friendly and professional environment in our Soho boutique on Mulberry Street
  • The opportunity to be part of a growing company
  • Competitive pay with the potential for an annual bonus
  • Great perks and special discounts
  • Medical & Dental Health Benefits package for Full-time prospects
  • Paid Time Off


Please email your application, including your resume and salary requirements, to thuy@littlemoony.comPlease include "Assistant Store Manager" in the Subject line of your email application.

We are looking forward to meeting you.

Thuy & Martin


Little Moony is an equal-opportunity employer.


10 Things we view as prerequisites for succeeding at Little Moony: 

  1. Being on Time
    Always be on time. We are technologically so advanced as a society that there is no excuse not to be on time. Being on time in our world means being at least 5 minutes early.
  2. Work Ethic
    Aka Soft skills: Take the initiative. Show respect. Be open to feedback. Do more than the minimum. Have integrity. Hold yourself accountable for your actions. Own it.
  1. Effort
    Just showing up is not enough. Every day poses new challenges and demands new answers. We have to make an effort. Every day.
  2. Body Language
    Be professional in the way you act and present yourself. Mannerisms, language, and always with a smile on your face.
  3. Energy
    Little Moony is a happy place. Your personal energy level needs to be in line with the values and the energy of the brand and the store.
  1. Attitude
    Stay positive. Be nice. Be humble. Let your personality shine. But leave your ego at home.
  2. Passion
    Be passionate about what you do. Life is just too short.
  1. Being Coachable
    Learn. There is at least one thing you can learn and improve on any day. Every day. 
  1. Doing Extra
    If you enjoy working as a Store Assistant, then that is perfectly fine. If you aspire to become a Store Manager, then you will have to go the extra mile. We will teach you what that entails.
  2. Being Prepared
    Learn from yesterday. Prepare for today. Develop a plan. Develop goals. Define how to achieve them.